Alfonso Lieto
Alfonso Lieto, formerly of Delacamp, will join Aster as Sales Manager for Germany and Austria.Chinese toner cartridge manufacturer Aster Graphics has announced that it has expanded its German Division with the appointment of Alfonso Lieto as Sales Manager for Germany and Austria, with Lieto’s office to be based in Hamburg, Germany.
Prior to his new role at Aster, Lieto worked for 12 years as Regional Sales Manager at Delacamp. Commenting on his new position, he said: “Aster is one of the largest distributors of high quality aftermarket toner cartridges in Europe. I am very excited about being part of the Aster sales team. I look forward to helping Aster to make greater success in German and Austrian market.”
Gianluca Traficante, Business Development Manager at Aster, said: “Alfonso has over 12 years of experience in the aftermarket printer supplies industry. He speaks German, Italian and English. He has a deep understanding of the aftermarket business channels and has broad connections with the remanufacturing industry. He will help better communicate our value to our customers in Germany and Austria.”
While Aster’s headquarters are in Zhongshan, China, the company also has a network of branches and offices in Hong Kong, Europe and the US to ensure customers are served efficiently worldwide. “Aster owns a strong internationalized sales team who understands the aftermarket industry quite well and can communicate with our customer without language and culture barriers,” Traficante added. “Backed up by our large stock of high quality products and experienced sales team, I’m sure Aster’s business will achieve greater success.”