Fastline Trading Inc. will be the company’s exclusive distributor in the Philippines.
Discover Imaging reported that the company, based in Manila, has an “excellent reputation for outstanding customer service and high quality products”, and has been in existence since 1990, with a wide network of reseller built-up throughout the nation, including affiliate offices in Makati City, Cebu City, Angeles City (Pampanga) and Tuguearao City (Cagayan).
The company joins other distributors including I-TEC Support (for India), Print Care (for Sri Lanka), DTM (for Malaysia), and Q2 (for North America).
Discover Imaging’s CEO Steve Weedon stated of the deal: “It was important for us to find the right partner who understood the changes taking place in our industry and shared the same concerns about the traditional supply channel, which cannot be sustainable for the long term.
“Both Fastline and Discover Imaging Products are committed to reducing the selling prices of high quality products by eliminating all the unnecessary operational costs that burden traditional distribution. We are delighted that Fastline Trading joins our growing family of country specific distributors.”
Weedon added: “Mr. Madduma, CEO of Fastline Trading Inc., is one of the pioneers in laser toner cartridge remanufacturing, well-known and highly regarded within the Philippines aftermarket, and has established relationships over many years with all remanufacturers in the country.”
Madduma noted in turn: “The Philippines market is full of potential and opportunity – now we are part of the Discover Imaging Products growing family [and] with their expertise we can help the aftermarket in the Philippines grow to its rightful market share, and offer the highest quality products cheaper than anyone else.
“We do not have the ‘empire costs’ of our competitors, which in turn inflates their selling price. No one wants to pay more for ‘value-add’ when they either do not get any value-add or do not need it. What they want is the highest quality products that keep their customers coming back for more, at the best price possible. That is what we do: it’s the only way our industry can survive the long term.”