Greene Concepts moves to drive online sales via social marketing

Oct 3, 2013

accubrite-png-300x162The company partnered with Koopedia to offer new product line through social marketing promotions.

SYS-Con reports that Accubrite (the manufacturing arm of Greene Concepts), is offering discounted, “quality” ink solutions through social marketing company Koopedia, offering the opportunity to reach customers via a giving first posture (offering a discount).

The product offered is the new INK-Telligence line, which is the first “no mess” inkjet refilling system invented to “fill a niche” in an effort to combat the “ever-soaring” prices of the ink cartridge market. The focus is to target the retail sales market using smaller refill units; INK-Telligence offers “convenience” and “cost savings” in terms of ink refill solutions for private home users and businesses of all sizes.

CEO Lenny Greene stated: “We are very happy to partner with Koopedia to offer our INK-Telligence brand as a long-term, cost-saving ink solution for the marketplace. Koopedia values quality products and selects only approved merchants within its lineup. They understand why people buy things and what the needs of small businesses are.

“We plan to maximize this relationship for the benefit of our consumers and to help better establish a marketplace presence for our INK-Telligence product brand. Koopedia’s core values include: preparedness, employee notification, discount planning, superior product and customer service, and effective follow-up strategies. Greene Concepts holds these same values for maximizing the customer experience.”

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