California-based cartridge manufacturer and supplier of remanufactured inkjet and toner cartridges joins with TruTag Technologies to implement “global brand protection”.
Green Project, Inc. has announced that it will provide a worldwide security program to protect its products using authentication platform developer TruTag Technologies’ product authentication solution, with TruTag licensing its technology for use by Green Project as well as providing additional services to ensure protection in all markets for all covered products.
TruTag’s solution involves inert, edible, serialisable microtags that can integrate “into the very fabric” of a product without the need for packaging all labels, with the technology described as acting “much like fingerprints on a human being”. Millions of optical patterns can be embedded into a ‘TruTag’ despite it being a dust-sized particle less than the width of a human hair.
Commenting on the decision to adopt TruTag’s technology, Roy Fan, CEO of Green Project, said: “We’ve worked [for] many years engineering and building an innovative product line, and we want the market to know we are serious about protecting our intellectual property.
“With everything becoming globalised, we believe it is important to safeguard our inventions and strong brand in the marketplace. We have worked with TruTag to apply this authentication system in a simple and cost-effective manner to our products, and we will utilise this award-winning technology platform to help monitor our supply chain and ensure our customers receive genuine product of the highest quality.”
Commenting on behalf of TruTag, President Kent Mansfield said: “I am extremely pleased TruTag is partnering with Green Project, a company devoted to delivering the highest quality ink and toner products while also remaining committed to innovative recycling initiatives. Since TruTag’s solution utilises biologically inert material and is safe for the environment—in fact, our silica microtags are edible and can be used for food and medical products—our security platform fits well with Green Project’s environmentally-friendly product line.
“We salute Green Project for its proactive approach to product protection. We are delighted to help an innovative, eco-friendly company like Green Project provide brand protection for its quality products.”