The company exhibited at and sponsored the event in Las Vegas in early March.
The remanufacturer sponsored and exhibited at ITEX in Las Vegas from 11 to 12 March, and it called the event the “largest dealer event in North America, showcasing all aspects of the evolving office market and the growing influence of IT services”. A “perennial” sponsor of the event, MSE noted that it introduced “many exciting products” as well as the 20th anniversary edition of its dealer catalogue.
Luke Goldberg, Senior Vice President of MSE, spoke about the aftermarket industry in a presentation entitled Aftermarket Imaging Supplies Business: 2014 Challenges, Opportunities and Threats, with a number of examples given “to remain optimistic about the future of the locally remanufactured aftermarket supplies industry”.
Goldberg added of the event: “MSE is committed to providing the highest level of access and visibility to the US dealer community. ITEX is the ideal showcase to demonstrate our commitment to the channel from a technology and marketing standpoint. This is why we commit to Platinum level show sponsorship. Our continuing investment shows that MSE is excited about the future of a still-vibrant market and we are poised to help dealers thrive for the foreseeable future.”
Other companies attending the show included TonerCycle/InkCycle and Supplies Wholesalers.