Queensland-based Dynamic Supplies to distribute Memjet products in Australia and New Zealand.
ARN reported on the partnership of Memjet and Dynamic Supplies as the Californian printer company looks to build on “recent expansion” in the Australian and New Zealand (A/NZ) markets by providing an alternative option to other major OEMs.
Memjet, whose technology was developed by Silverbrook Research near Sydney, signed Dynamic Supplies, which supplies hardware from OEMs including Kyocera, Canon, Samsung and Fuji Xerox, as the company’s President, Kim Beswick, noted that Dynamic Supplies’ product portfolio offers “opportunities rather than conflicts”; with Beswick commenting: “There is a lot of technology and a lot of competition […] but our value proposition is centred around low cost colour.
Beswick added: “It’s a supplies value proposition. We have seen this work in multiple markets, and Dynamic Supplies understands that. We target the general office market. These companies are often cost-constrained. When you think about the types of documents they are printing, they have a high need for colour. They are in front of customers every day and make marketing material in house.
“We expect Dynamic Supplies to promote Memjet as an alternative to mature market choices.”
The two companies are “running a channel programme based on the vendor’s C6000 office printers”, with the programme planning to “offer rewards and rebates to resellers which are willing to make larger quarterly commitments via proactive sales strategies”.