CartridgeWebsite.com is an “all-inclusive platform specifically geared towards” ink and toner cartridge companies in North America, offering businesses the opportunity to have an online presence selling products or accentuating and simplifying online commerce for companies with websites.
The new platform is “is designed specifically for the sale of ink and toner cartridges, and provides an easy-to-use search engine and visible links, allowing the website visitor to find the cartridge they’re looking for within one click”, according to the company, and it can be “deployed as a standalone e-commerce platform for merchants who do not currently have a web presence”, or it can be “integrated with an existing website using a simple link such as an inkjet and toner product tab”.
CartridgeWebsite.com discussed the reasons for setting up the platform for the cartridge industry, stating: “As a retailer or a wholesaler, you either have a website or not. Companies who do have an e-commerce site that provides the full shopping experience spend a lot of money hosting and maintaining the website. Additionally, a significant effort is required in keeping the e-commerce site up-to-date with all the model and part numbers and pricing from various brands and manufacturers.
“If accepting credit cards, additional effort is required in setup and configuration, along with signing up for a merchant account etcetera. Most companies are not geared for e-commerce due to the time and significant expense required to set up a fully featured shopping website. [CartridgeWebsite.com] includes a built-in payment platform for accepting credit cards, so there’s no requirement for going through the laborious process of getting a merchant account etcetera. There is also a “Bill me” feature that allows customers with approved accounts to order online without using a credit card.”
An example of Cartridge Website’s custom-branded website framework
The platform is web-based and requires no set-up, coming with “pre-loaded information for all major OEM and alternative ink and toner cartridges […] including retail pricing”, and can be set up and ready to go in two days. Each company’s e-commerce website acts as an online store designed with a custom look by CartridgeWebsite.com, and businesses using the platform have the ability to “adjust the pricing of each product to suit their individual pricing mechanism”. The company is constantly updating the product list along with pricing information as well, with the platform costing $99 (€71) a month after a one-time initial set-up fee of $299 (€216) and no contract required.
The company noted that it “can take any client from around the globe, but only in English and with dollars at the moment”, and is looking to add other languages and currencies in the future, but “for now, we can offer the service to companies in other countries that want to use an English language site and dollars. We already have a few live clients – and the product is ready now”.
The Recycler interviewed the company’s founders, Duane Miller and Jemin Patel, for issue 257, and you can read our interview in full, with much more detail on the platform, on our website here. You can also view the company’s website at www.cartridgewebsite.com.