The US company intends to start its Synergy distributor programme on 22 April.
The company announced that a beta launch of its InkWay USA distributor programme websites will coincide with Earth Day, Tuesday 22 April, with the programme entailing the use of “consumer direct relationship marketing”.
The programme allows distributors for InkWay USA products to receive a retail webpage and distributor webpage for the products, with the campaign developed to “minimise environmental waste while offering quality ink solutions”. InkWay USA’s main product is an inkjet refill system, which is said to be able to refill cartridges to a value of $1,200 (€867).
The websites in the programme feature over 5,500 products for consumers to purchase, with further products to come, and each site uses technology to “engage” visitors through direct contact by a video representative.
CEO Lenny Greene stated: “We are extremely pleased to launch the InkWay USA Synergy Distributor Program. Our products are not only competitively priced but also help everyone save money on ink products and soon save money on additional solutions beyond just ink as we add more products to our inventory. I am very proud that our company has arrived at this moment and also proud that we can honour the Earth Day Greene City organisers by offering environmentally safe solutions to the world.”