MSE’s Luke Goldberg informs attendees about the company at the recent BTA event it hosted
The remanufacturer was rewarded by the Business Technology Association (BTA).
The company revealed that it won the BTA’s Channel’s Choice Award for remanufactured cartridges, with the association sending out a ballot by email earlier this year to all its dealer members. The ballot was also shared with some dealers “outside of its membership”, with dealers asked to rate their first and second best hardware vendors in “key performance categories”.
The vendors were also rated in two additional categories: remanufactured cartridges and third-party leasing. The results from the ballot in turn “determined the Channel’s Choice Awards winners”, with MSE rewarded for its remanufactured cartridges.
BTA President Todd J. Fitzsimons stated: “BTA’s annual Channel’s Choice awards programme, which began in 1989, provides dealers with a means of recognising and honouring those vendors that are the most supportive of the dealer channel. Through the years, we have honoured a number of deserving vendors for their outstanding product lines, exceptional levels of performance and dealer support. “
Luke Goldberg, Senior Vice President for MSE, added: “We are honoured to receive the BTA Channel Choice award for remanufactured cartridges. It’s a validation of our commitment to quality, innovation, and in providing the market’s only true alternative to OEM consumables.
“We have worked diligently to gain traction in the BTA channel, and to create partnerships with dealer members. This award says that our work is paying dividends and that our quality products and services are resonating in the marketplace.”
MSE reported earlier this month on its successful hosting of a BTA “fix” event.