Largest manufacturer of aftermarket imaging systems and components says “innovative, interactive” website gives users an “in-depth” look into a colour toner cartridge.
The website, www.colorcontrol.info, has been launched by Static Control to help support COLORCONTROL Replacement Imaging Systems, and can be used as an “informational aid and marketing tool for customers to help share the benefits of COLORCONTROL to distributors and end-users”.
Visitors to the site can take an “in-depth” look at each component within a colour toner cartridge, learning the “importance of developing a system of components that work together to consistently provide high-quality prints”.
More than 20 animated videos are embedded on the website, which also features computer-generated renderings, meaning that it provides “comprehensive information in an easy-to-understand format”. The company added that each component of the website has three “knowledge paths” for users to explore – one explaining the basics of the components; another providing the science behind the development; and another offering a gallery of full colour photos.
Bryan Bonacum, Vice President of North American Sales and Global Marketing at Static Control, said: “This website will help our customers share the COLORCONTROL story and how it is different from anything else available. It will help everyone, from owners to someone off the street, to understand the complexities within a toner cartridge and to grasp the depth of knowledge and expertise necessary to develop a full replacement system.”
He added: “It was essential for people to understand that what makes this system different than anything offered before is the components were developed together to work together, giving end users a premium performance from a remanufactured cartridge that hasn’t been seen until now.
“Our customers can use the site to convey the technology and innovation that is backing their business. This dedicated website explains the resources, effort and energy that Static Control took to bring COLORCONTROL to the marketplace.
“Toner cartridges powered by the COLORCONTROL system allow remanufacturers to offer a premium remanufactured cartridge that can satisfy the most demanding of colour customers, those that currently purchase the OEM cartridges, such as HP and Canon. “