Remanufacturer announces the launch of a French version of mse.com to benefit more customers.
The company announced that mse.com, which was redesigned in 2012 to offer new features “in an eye-pleasing and easy-to-navigate format”, now has a French version; with the content of the website reflecting MSE’s latest product offerings, including up-to-date information on all of its patented technologies and proprietary processes.
Mark Dawson, Head of Business Development in EMEA, explained the reasons behind the introduction of the French version of the website, stating: “The MSE product range is very special, with multiple unique technologies that make it a very attractive proposition for the reseller community; and our website has been designed very much with that in mind. The ability to communicate in the language of the markets we are addressing is, of course, fundamental and I am delighted that this sales tool is now available in the French language so that our existing customers can take full advantage of its features and benefits.”
Meanwhile, Jerome Thebault, who drives sales in French-speaking markets, added: “We are offering the reseller channel a strong value proposition and one which is demonstrably different – and, we believe, better – than what is available generally in the market place today.
“Our goal is to help drive improved margins for our resellers and to meet the very real needs of the market by providing a truly equivalent OEM product range, but at a price advantage compared with the OEM. We know that this is easier said than done, especially in colour and high speed applications, but our website helps to explain how we have achieved this. I have no doubt that it will help us increase market share and help our Authorised Reseller Partners achieve faster growth.”
The Recycler reported last year on the introduction of a German version of mse.com to address the “fundamental” need to communicate with German customers.