The UK-based retailer has also been awarded the Google Certified Shops programme certification.
The badge, which another UK-based retailer – Ink Factory – also recently received, is awarded to ecommerce sites around the world that “demonstrate a track record of on-time shopping and excellent customer services”, with those awarded able to display the badge on their website, which then leads to another page that gives further information about the certificate.
Roy Hamilton, Supplies Specialist at Stinky Ink, told The Recycler about the process of getting certified, and what it means for the company. He stated: “We’d been on the waiting list for it since it became available in the US as a beta – we’re renowned for our service, so were ready to apply for it as soon as it launched in the UK, not to mention the £1,000 ($1,597/€1,277) purchase protection the service adds on top of our 12 month guarantee.
“It took a 30 day review period where Google checked we did what we said and surveyed real customers – once they’d seen our glowing feedback, we were immediately approved (95 percent of our feedback to Google was 5*, four percent of feedback was 4*).”