Richard Betts has been hired by the remanufacturer to focus on the European market.
Betts has over 30 years of “commercial experience” in the office products sector and aftermarket, and will be based in the UK in the role, in which he will “assume responsibility for the management and development of new business in Europe”.
He stated of his appointment: “I am delighted to be joining Mito Ltd. as they continue to grow and make significant investments, including the recent move to new 450,000-square-feet larger premises. Mito provides consistent quality and high performance products supported with strong R&D.
“Mito’s products are environmentally friendly and conform to internationally required well –known QMSs. Furthermore, Mito is committed to integrity, innovation, quality and value which place Mito at the forefront to face the fierce and competitive market.”
Mary OuYang, CEO of Mito, commented: “We are delighted to have Richard join Mito. He brings a wealth of European customer knowledge and practical industry experience.”