The London department store is to host the EKOCYCLE Cube 3D printer in EKOCYCLE’s in-store
shop.
THOMASNET.com reported on the announcement of the deal between Harrods and the 3D printer manufacturer. The printer features a curated printing palette of red, black, white and natural, and is a plug-and-play device that can be operated via the Cubify app. It uses instant load cartridges of recycled plastics, with each EKOCYCLE cartridge containing the equivalent of three recycled 20oz PET plastic bottles.
EKOCYCLE is a collection of fashion clothing, music accessories and desktop items created by a collaboration between international music artist will.i.am and the Coca-Cola Company. Will.i.am said the printer “gives people all over the world the chance to transform discarded waste into useful, functional and fashionable objects”.
Bea Perez, Vice President and Chief Sustainability Officer at Coca-Cola, stated: “The EKOCYCLE brand is about helping customers understand that waste can actually be a valuable resource to create desirable lifestyle products. Sustainability is at the heart of the Coca-Cola Company and we are always looking at innovative ideas that link the idea of sustainability with our business.”