OKI’s C800 device
The OEM has released a range of colour printers to give “retailers power to print [a] huge variety of vibrant, high quality materials”.
In a press release, the OEM noted that the printers feature “amazing functionality” to meet “all the demands of retail”, with new solutions “that will drive footfall into stores, boost revenue and increase average transaction value”. The new devices include the C823, 833 and 843, which “meet the need in larger stores for high-volume reliability” as well as “top-quality colour for on-house, on-demand printing of marketing materials from brochures to banners”.
The A3 printers, the OEM adds, are “a perfect fit for retail” because they combine a “small footprint – enabling retailers to optimise in-store space for SKU sellout and an enhanced customer experience” with both “high-capacity consumables and the ability to cope with back-office printing requirements”. The three machines also feature “valuable security features” including Private Print and Optional Card Release “to help keep confidential documents safe”.
Other features of the printers include speeds of 23ppm for the C823 and 35ppm for the C833 and 843; a first page print in 14 seconds for the C823 and 9.5 seconds for the C833 and 843; a print resolution of 600dpi for the C823 and C833, and 1,200dpi for the C843; toner cartridges with yields of 7,000 pages for all three and 10,000 pages for the C833 and 843; and a CMYK drum for all three with a yield of 30,000 pages.
Tetsuya Kuri, EMEA Vice President of Marketing for OKI Europe, commented: “These innovative and affordable printers have been especially designed to help retailers meet all the fast-evolving challenges they face. From full-colour banners, flyers and signage to labels and vouchers, OKI’s new range of colour printers will meet every need, combining state-of-the-art print technology and software that will transform working processes and boost productivity.
“These advanced printers in OKI’s new colour printer range, with their capacity to print eye-catching, high-definition display materials or sales collateral at the touch of a button give retailers a new ability to react quickly to fast-changing requirements, get ahead of the competition and meet all the intense demands of omni-channel retail.”
He added: “We are providing complete solutions that build on our long experience of working with major retailers and recognise that today there are multiple pressures, from increased customer expectations to the need for rapid production of high-quality display materials while keeping a lid on costs. Fast and efficient printing, incredible new functionality and streamlined, integrated workflows are now available to every retailer, thanks to OKI’s pioneering colour printing solutions.”