The OEM is encouraging the young to connect with the old using the Build a Bento programme.
A press release reported that Konica Minolta employees in Asia joined children from Beyond Social Services to make “bento boxes for underprivileged senior citizens” in Whampoa, giving the children the chance to make a difference to their society whilst also learning about food.
The company’s CSR programme, launched this year, encourages employees to help with community enterprises and give something back by volunteering, and supports the Singapore Government’s own programme for social participation.
Celine Long, Senior Manager, Konica Minolta, volunteered her help at the event: “It was both a fun and educational programme for the employees and students. Being able to positively impact the children at Beyond Social Services and elderly community of Whampoa aligns with Konica Minolta’s belief in the power of inclusiveness and collaboration.”
Gerard Ee, Executive Director for Beyond Social Services, commented: “By showing our children how to pack a bento or a home-packed meal common in Japanese cuisine, Konica Minolta has impressed on them that our differences can be opportunities for new experiences and friendship. We are always impressed by the thoughtful care Konica Minolta takes wherever they are with our children.”