The OEM’s subsidiary has launched six new models for the SMB and SOHO markets.
PCR reported on the launch, which will see two new business inkjet ranges made up of six models aim to “help partners capitalise on market growth within their channel”, and which will “target mainly small-to-medium businesses” as well as “small office/home office” end users. The new ranges include the J5000 and J6000 series, with the former A4 machines capable of A3 colour printing and the latter A3 machines able to also copy in A3.
The OEM hopes that the “small” J5000 models, alongside the A3 J6000 units, will “help SMBs increase their printing efficiency in as little as six seconds”, with other features including “built-in cloud and mobile connectivity options” as well as the iPrint & Scan app. It also stated that it “expects this new line of printers will cement its position in the A3 business inkjet market”, especially with “many SMBs and SOHO customers constantly looking to save across their IT budget”.
Andy Johnson, Head of Product Management at Brother UK, commented: “We see real opportunities for partners in the business inkjet market – its growth in the past year is a sign of things to come. Feedback from SMBs tells us they’re looking for cost-effective machines which they can trust to deliver, and that also work seamlessly in modern office environments.
“Machines need to be quick to support fast-paced working cultures and offer a range of connectivity options to integrate with different devices. We updated the existing J5000 and J6000 series with new features such as higher yield supplies – the result being a refreshed range with better running costs. We’re confident that these inkjets are the best out there to help partners meet the needs of SMB and SOHO end-users.”