Credit: Harrogate Informer
After Chris White’s Cartridge World store closed he started his Green Ink Cartridge business.
Harrogate Informer reported that the local businessman is now looking to “rapidly expand his business” after the failure of his franchise with Cartridge World. White said: “The printer cartridge market is a notoriously tough area to be in, demonstrated by the local Cartridge World shop closing. There is also a lot of competition online these days and people often want cheap [cartridges] but UK- wide there are sales of over 1.5 million each year.”
White has lived in Harrogate all his life and operated his Cartridge World shop in Leeds for three years. Commenting on the franchise failure, White said: “I took a gamble with the franchise and it didn’t work out, it just didn’t make the money we thought it would. I took the decision that a cartridge ink was an area that I wanted to work in and there was potential with a new business model.”
Green Ink Cartridges was initially run in Leeds until “late 2015” when it returned to Harrogate, but as an online business. White now hopes to open the shop this month on the Claro Road business park “using his many years of experience in the trade”, and answered the question why he thinks this one will succeed given that the franchise didn’t.
White explained: “I think we live in a world where you need to go above and beyond to keep your customers happy or they will simply move elsewhere. We have a lot of learning behind us and we believe that we have the right model to develop the business. Online it has already been doing well.
“Having run Green Ink Cartridge online for a year we now have plans to open up a premises.” He said they were in the final stages of signing a contract for the shop and that it will be outside the town centre with ample parking. White also said that they will meet the needs of customers as well as educate them about the quality of cartridges and they will try to offer an “optimum price quality point.”