The US franchise has launched the platform to “elevate brand awareness” and help franchisees grow with MPS.
In a press release, the US franchise announced that it had made a “significant investment to elevate brand awareness and help franchisees” across the USA “grow their B2B recurring revenues with managed print services”, adding that the B2B Growth Platform is “due to release” this month. The platform, it claims, “is expected to make Cartridge World franchisees a disruptive force in their local markets with digital lead generation campaigns”.
Other features of the platform include that it will offer a “compelling value proposition” for SMBs “looking to simplify and save money on printer hardware and consumables”. In terms of lead generation, the company will offer “advanced digital marketing campaigns for demand creation with SMB customers”, while sales training will involve “live and on-demand B2B sales training with award-winning sales performance coach Rick Lambert”.
Sales tools involved in the platform include “customer-facing enablers to communicate Cartridge World’s unique B2B value proposition”, while “gamification” will see “enhancements to corporate and franchise websites” that “will feature a new lead generation game”. Finally, in terms of “ongoing communications”, the franchise will implement “monthly best practice sharing” in a monthly video sent to all franchisees called ‘Cartridge World News’.
Cartridge World added that the platform was “customised” for it by “industry experts” at both in2communications.com and selltowin.com, and that it features a “powerful combination of field-proven components never before seen in the US marketplace”. The franchise concluded by stating that “plans to translate and expand the programme globally are already underway based on pull from franchisees in other countries”.
Alan White, Marketing Manager for Cartridge World North America, commented: “Initial feedback on what’s coming has been phenomenal and we’re very excited about the potential this brings to each of our valued franchisees to quickly grow their business this year. We believe we have a unique MPS value proposition and our plan is to give our franchisees more opportunities [to] share it with more businesses than they currently do.”