The OEM is focussing on the African market for 2017.
IT Web reported that the company has revealed its plans to grow in Africa, and said that there are still opportunities on the continent despite the challenges last year in countries including “Nigeria, Angola, Ghana and Ethiopia”. Lexmark plans to operate through “partnerships with a selected number of channel partners and vendors” to achieve its goal, which means teamwork and an understanding of MPS as well as motivation towards the goal.
Lexmark said that “along with their strategic international partnerships to ensure that they have the right infrastructure in place, Lexmark believes that its core advantage is its own technology”, and enables it to give clients what they need, which “shifts the focus away from pushing a product to rather placing additional weight on enhancing value within business-customers”.
Nathan Nayagar, Managing Director of Lexmark South Africa, said: “We have seen increased interest in our management of content and managed printing services in the financial and insurance sectors in Nigeria and Angola, furthermore, this year has also brought great success in Mauritius from an operational perspective. This growth opportunity affirms that this is the right time for Lexmark to further expand its efforts in the African market.”