The kits are marketing tools that help partners introduce customers to Xerox’s ConnectKey office technology.
Xerox said the tool would give partners everything they need to “host and promote local events” that will introduce new customers to the new ConnectKeu office technology.
Channel partners will be able to “recreate the company’s successful Future of Work global forum experience” and generate response in local markets towards the company’s technology portfolio as well as the partner’s services and expertise.
This a new innovation from the OEM to enable its partners to build longer lasting relationships with customers leading to more revenue. The Future of Work Forum Kit has everything a partner needs to host their own Future of Work forum for customers and has everything from suggested venues to logistics, budget guidance, social media assets and PR support.
The second kit, Demand Generation, has more marketing tools “spanning online content and outbound emails” that will keep partners in touch with clients and prospective customers informing them on Xerox’s 29 new ConnectKey printers, apps and MFPs.
Josh Salkin, Managing Partner, Edge Business Systems, the 2015 Xerox Dealer of the Year, commented: “We previewed the marketing materials from Xerox and are anxious to host an event. This outfits us with what we need to talk with customers and prospects about how today’s business world communicates, connects and works—and how we’re prepared to help them succeed through vanguard technology and services, and our local know-how.”
This is Xerox’s strategy to increase its growth in the SMB market and Darren Cassidy, President, US Channels Unit, North America Operations, Xerox, said: “Our channel partners wear multiple hats and often the same person handles everything from sales to service to social media. These tool kits give them a head-start on their marketing efforts, reinforcing our strong commitment to their success and growth.”