The OEM plans to expand its African market with MFPs, mobility and 3D printing.
ITwebAfrica reported that HP Inc’s Q2 results showed a net revenue of$12.4 billion (€11 billion) which was an increase of seven percent from last year and of that 34 percent of net revenue was from the EMEA market where the OEM has offices in Angola Morocco, Nigeria, South Africa and Tunisia.
David Rozzio, Managing Director, HP Inc, South Africa, said that the company has been focusing on reinvention of the company for the last 18 months and that includes where to invest as well as innovation and development to be competitive in the ever morphing market.
The article noted that HP Inc’s strategy is based on three of its strengths, the PC and printer market, the growth of the company and the company’s future investment prospects which includes its 3D printers..
HP Inc’s strategy is based on three pillars, the first being its core business (PC and print). The company has focused on reigniting the consumer market, growing its office printing business (incorporating the integration of page wide technology), and on leading the commercial PC business and growing its branding in the premium space, that being both consumer and commercial.
It was also noted that the company is focussing on mass production of its 3D printers so that it can “introduce an open platform” for software development but also to make 3D more affordable both in manufacturing and print production and Rozzio believes that “3D for mass production will happen soon and the company wants to leverage what it believes will be a great platform to develop new business models and entrepreneurship” in Africa.
Rozzio said: “There is accelerated innovation around this and there is a lot of research being done by many companies, and we are part of this as well.” Nigeria, Algeria, Morocco and Kenya are seen as strong markets outside of South Africa.
Commenting on growth Rozzio said: “East Africa is still growing a lot … and there is more development and demand from oil-dependent countries like Nigeria and Algeria, they are on the rise to come back out of the crisis. It is still difficult to do business there, but there are opportunities and demand as soon as you have the right partners working with you. From a core business perspective… we are everywhere on the core business, so our printing and PC business, we do deliver on the same strategy across Africa.”