Clover Imaging Group (CIG) to announce the release of its latest solution for imaging dealers.
The custom content marketing solution is called ‘Amplify’and gives dealers the opportunity to attract customers online and cut through the clutter of search engine information with expert, targeted content such as blogs, authority papers, case studies, social media, and more.
“96% of B2B buyers want content with more input from industry thought leaders,” according to the Demand Gen Report 2016. According to CIG “Dealers need to provide expert and thought leader content to their customers during all phases of the buying process in order to attract and retain customers.”
“Content marketing allows dealers to provide and distribute educational materials such as videos, case studies, and authority papers via their website to attract new customers online through inbound marketing,” said Aaron Dyck, Vice President of CIG Solutions.
“Inbound marketing is the latest and greatest lead generation strategy of the moment. If you are not taking advantage of inbound and content marketing, then you are behind the competition and at risk of losing out on solid business opportunities.”
“At Clover Imaging Group, we are passionate about providing our dealers the best solutions to grow their business and sustain that growth momentum,” said Matt McGuire, Director of CIG Solutions. “Amplify is just the ticket that our dealers need to diversify their lead generation strategies online and propel their dealerships into a profitable future.”
Amplify is part of CIG’s Marketing Platform 2.0, a portfolio of marketing tools that CIG offers imaging dealers.