Brother International Australia has announced accelerated technology startup incubator, River City Labs, as its latest client win.
Situated in Brisbane’s Fortitude Valley, River City Labs “fosters a supportive environmental for entrepreneurs to turn their ideas into reality”. The company achieves this by giving “businesses in early stages of development a support ecosystem that includes entrepreneurs, mentors, lawyers, business advisors, venture capitalists, and their very own serial entrepreneur Steve Baxter of the Shark Tank fame, to evolve their concepts from a grand idea into a commercially successful and scalable business.”
As a staunch supporter of “local entrepreneurs and next generation business people”, Brother International Australia conducted a “comprehensive audit and collaboration” with River City Labs. The results of this process prompted Luke Howard, Brother’s Commercial Market Development Channel Manager, to judge that Brother’s “innovation and skills” could benefit River City Labs and the startups it works with.
As part of their work together, Brother “built a perfectly adapted product mix, with “the MFC-L9550CDW and MFC-J6930DW printers rolled out as a complete solution to satisfy the startups’ need and assist workflow management.”
These printers, with their emphasis on versatility and reliability, “met the requirements while remaining incredibly user friendly and easy to use”.
Brother’s other helpful innovations to River City Labs included introducing “a mix of printer technologies with strategic placement around the open plan office” as well as minimising “the distance members had to physically walk to collect their print jobs” and ensuring that if a printer should malfunction “there was a backup ready and waiting.”
As a result, “River City Labs now has the printers that it needs to meet printing demand as the business continues to grow.”
Luke Howard said, “We knew right away that we wanted to work with the company because of the good that it was doing for Australia.”