(Copyright: ARN)
David Borg, who recently left his role as Fuji Xerox Printers dealer general manager, is heading up a new partner program launched by a local tech start-up.
As ARN reports, Borg, who was previously responsible for Fuji Xerox Printers’ Asian Pacific channel business, has now “revealed his next endeavour”, co-founding channel-only tech start-up Teleportivity.
Teleportivity, “which operates a video-based platform that lets users instantly connect with expert help regardless of geography” is now developing a channel program in both New Zealand and Australia, though it is also set to spread further afield. Borg is in charge of building this new program.
So far, Teleportivity has just signed its first distribution agreement with a New Zealand-based company, Ingram Micro.
Teleportivity was launched by Borg, with fellow founder and CEO, Adam Gottlieb; the start-up “is currently built around a 100 percent channel-only model”, with the company’s goal being “to offer resellers a fully-scalable interactive video touch screen, human-based expert help system for their customers.”
Its system “has been built around physical location-based environments”. Teleportivity “provides a turn-key solution for organisations to scale their location-based human workforce, and increase productivity exponentially.”
Australian-designed technology, Worker Clicks, lies behind Teleportivity’s system, with the company explaining, “Worker Clicks is a touch-screen, video-based service that lets people touch a screen and instantly get the help they need by connecting them to the right person, face-to-face, wherever they are”.
“It allows you to connect live experts, real people, wherever they are geographically located, at a point of presence, so people can tap onto a screen and actually talk to a live person, whether they happen to be,” Borg said.
Teleportivity gives Borg the opportunity to “delve even deeper into the local channel” while simultaneously giving partners “the chance to get some value out of the new technology.”
“My role is to take the concept and to build a global channel. It’s 100 per cent channel, and because I love channel, I like to help people create solutions that make them good, recurring margins; that’s what I’m focused on,” Borg told ARN.
He is currently hoping to find “perhaps 20 or so local partners” to help invest in Teleportivity and grow the business.
“Every channel partner we speak to is really excited about the opportunity,” he said. “And so, for us it’s now about having selection criteria, finding resellers aligned with us from a values perspective; having a deep, rather than wide strategy.”