The founder of Internet of Printing BV will be giving a seminar entitled ‘Creating new revenue streams for channel resellers.’
Dawson has 30 years of executive-level experience in the imaging and printing supplies industry. His portfolio covers large international corporations, medium sized businesses and start-ups. He has experience of components and raw materials as well as finished products. He has held senior roles in production, quality assurance, engineering, sales and marketing and general management.
Dawson is a frequent speaker at industry events and a regular contributor to various industry publications. He is a thought leader with a proven track record of predicting change and helping companies take advantage. He founded Internet of Printing BV in 2017 and currently holds the position of CEO. He can be reached at mark@iopbv.com
Internet of Printing BV was set up to help the reseller community address specific business challenges. It offers multiple programmes which can be tailored to the reseller’s individual needs.
At the upcoming The Recycler Live Seminars, which will take place during Paperworld 2018 in Frankfurt from 27 – 30 January 2017, Dawson will be presenting a seminar called ‘Creating new revenue streams for channel resellers’.
The subject of the seminar will be as follows:
“The reseller community faces many challenges. These include but are not limited to: reducing print volumes; compressing prices; reducing OEM rebates; increasing OEM direct sales activity; continuing migration of pages from desktop environments to floor standing devices; penetration of MPS/MDS to SME markets; amazonification of the channel; and the increasing importance of digital marketing.”
Mark will be sharing his ideas for reseller programme that drive new revenue streams, drive up gross margins in existing product categories, all with the realisable goal of achieving improved financial performance.